Foundations of International Marketing


Foundations of International Marketing

Description

Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.


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Details

Author(s)
Steve Johnston, Harold Beaton
Format
Paperback | 320 pages
Dimensions
182 x 241 x 17mm | 431g
Publication date
10 Mar 2010
Publisher
Cengage Learning EMEA
Publication City/Country
London, United Kingdom
Language
English
Edition
New edition
Edition Statement
New edition
Illustrations note
black & white illustrations
ISBN10
1861521642
ISBN13
9781861521644